As an aspiring designer and cultural motivator I was asked to design a logo for a Non-Profit orginization. NHCN wanted a logo representing their network in way that reaches out to their clients, providers, researches, and partners.
My approach was to help increase brand recognition with an iconic symbol that represents health and wellness, public health, and working together.
My initial approach to creating the mark was through a symbolic representation of safety, help, and compassion. After talking with the client, they asked for a new color way, and more options with the mark involving a hang gesture of some kind.