Discovery
Understand what doesn't work, and why it matters.
Lack of Usability
Search function and various filtering was hindered by bad design choices hurting accessibility.
SEO vs UX
Little usability metrics or data to focus.
This specific tool allows users to see the value of top ivy league colleges & technical institutes, and how much value those degrees bring to someone with that career choice.
Design a compelling and updated web tool that lets users interact with meaningful data around vivid brand narrative and digital experience.
Understand what doesn't work, and why it matters.
Search function and various filtering was hindered by bad design choices hurting accessibility.
Little usability metrics or data to focus.
Content Strategist and the marketing team would be heavily influenced with business strategies based off heavy SEO targets and page ranking over usability metrics. Understanding the user is just as important when it comes to designing for people than just how content lives on the page and how to hit benchmarks for page ranks. At the end of the day it's important to make sure how UX can help sustain SEO needs across products.
Understanding how the content experience expand across all devices to help influence the contents purpose.
We discovered that there were some interesting design flaws that seem to lose the user with strange spatial relationships, and components that seemed broken.
Overall the page had met lots of web requirements when it came to heavy SEO Benchmarking, however a lot of the content was clearly outdated and contained lots of broken links, and almost no styling to paragraphs.
The project direction was clearly identified after this quick analysis helping craft new ideas that were both SEO & UX friendly. Increasing the page performance and brand impact were the top priorities.
Feel more predictable and practical.
Focus on the tool and interaction.
Encouraging users to interact right away.
Main Hi Fidelity mockup that was fully revised for development.
Screen shots of the final design in production, built inside of word press with a full custom theme. I was able to help oversee some of the design elements when being developed. I usually help with front end projects but this contained heavier backend data work - and data rich content with the table, formatting, and filters.
